Cruikshank, while testing character ideas, created the Fred character in a Halloween video, and uploaded it to a YouTube channel that he had started with his two cousins. Upon the success of Fred, he started a video series, and set up the Fred channel in April 2008. By April 2009, the channel had over one million subscribers, making it the first YouTube channel to do so, and the most subscribed channel at the time. In December 2009, Cruikshank filmed Fred: The Movie, which aired on Nickelodeon in September 2010. Nickelodeon created a franchise surrounding the character, and began producing the sequel in March 2011. Fred 2: Night of the Living Fred aired on October 22, 2011, also on Nickelodeon. In 2012, Fred: The Show aired, consisting of twenty-four 22-minute episodes, and a third movie called Fred 3: Camp Fred.
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