Standing in line in the arena [of a Disney on Ice show], I was surrounded by little girls dressed head to toe as princesses. . . They weren’t even Disney products. They were generic princess products they’d appended to a Halloween costume. And the light bulb went off. Clearly, there was latent demand here. So the next morning I said to my team, "O. K. , let's establish standards and a color palette and talk to licensees and get as much product out there as we possibly can that allows these girls to do what they're doing anyway: projecting themselves into the characters from the classic movies. "
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